Historically, fashion has rarely ever been considered as worthy as painting, music, art, architecture or sculpture. Yet it proves to be one of the most visible artforms with daily use across generations, gender and race. It is one of the the most personal expressive form of communication in all of us ....human art of some sorts in its purest form.
We start all our projects trying to serve two masters. Creating a design that explores a cultural, historical or architectural angle whilst also ensuring the final result is aestetically pleasing enough to entice our clients to wear it or purchase it for their living space.
Not an easy task I can tell you. Once, we worked on a silk scarf design featuring lampuki...after going through many versions of the design we came to the conclusion that no one would really like to have lampuki with their bulging eyes styled around their neck....mission aborted...back to the drawing board.
We did find a way to feature the lampuka very subtly in the final design. It worked well with the whole scarf design because we kept it neutral and simple. Just a suggestive outline of the fish to evoke feelings of the beautiful mediterranean sea.